Shadyy Marketing Reporting: From Data to Reviewed Commentary

Agree metric definitions first

Document the reporting period, currency, attribution assumptions and source of each metric. A spreadsheet export and an advertising dashboard may count conversions differently. Preserve these differences rather than combining them into a confident but inconsistent total.

Separate calculation from explanation

Use verifiable calculations for totals and changes. Draft commentary should refer to the evidence available and label hypotheses as hypotheses. An increase in sales during a campaign does not, by itself, prove the campaign caused the increase.

Build a client-ready review process

Flag missing sources, unusual changes and incomplete periods before preparing a narrative. Assign a reviewer to check the figures and approve recommendations. Keep the source period and refresh date visible so that an older report cannot be mistaken for a current result.

A practical starting checklist

1. Collect authorised exports or validated source connections.
2. Check completeness and metric definitions.
3. Prepare tables and evidence-based draft commentary.
4. Review the numbers and narrative before sharing.

Illustrative example

A fictional agency has one complete campaign export and one partial export. The proposed report marks the second source incomplete and avoids presenting a misleading overall comparison.

This example is hypothetical, not a customer result or a tested product demonstration.

What to confirm before proceeding

No advertising-platform integration is assumed. Access, attribution definitions and reporting format require scoping; generated commentary needs review.

Discuss a reporting workflow

Tell us about your requirements and the decisions you need to make. We can discuss the fit and scope before you commit to an implementation or partnership.