White Label AI Platforms vs Custom Delivery Partners
Reviewed 26 October 2026. Prepared by Shadyy, one of the providers compared.
For an agency selling AI solutions under its own brand, the first decision is whether to configure a platform or commission a delivery partner. A platform supplies a product your team operates. A custom delivery engagement scopes and builds an agreed solution. Both can support client services, but their fees, workloads and delivery commitments are different.
This comparison considers Stammer.ai, Makeitfuture and Shadyy. It is intended for agencies choosing a delivery model, not businesses comparing affiliate commissions.
Compare the options
| Factor | Stammer.ai | Makeitfuture | Shadyy |
|---|---|---|---|
| Model | Branded chat and voice agent platform | Custom white-label automation delivery | Custom AI solutions with founder-confirmed white-label distribution |
| Branding | Advertises own domain, logo and colours | Advertises delivery and documentation under the agency brand | Partners can brand and sell solutions; exact branding surfaces require agreement |
| Commercial basis | Pro White Label lists $99/month; usage and add-ons can add cost | Scope and delivery agreed per engagement | Client and partner scope requires a proposal; no standard package price established here |
| Partner role | Configure and sell client offerings using the platform | Agency leads client relationship; provider builds and documents | Agree selling, implementation, client ownership and support responsibilities explicitly |
| Support | Pro lists onboarding and office hours | Ongoing white-label support available | White-label support terms must be scoped; referral responsibilities are not automatically transferable |
Sources: Stammer pricing, Stammer white-label offering, Makeitfuture white-label delivery. Prices and inclusions are a dated snapshot; confirm the applicable package and agreement.
Stammer's $49 Standard plan explicitly excludes white labelling. Its published branding controls, resale features and subscription entry point make it worth evaluating when the standard product fits your clients. This does not establish the lowest total cost or fastest implementation for your specific project.
Makeitfuture publishes named automation and CRM platforms, a delivery process and ongoing support options. That gives agencies more public implementation detail to evaluate. It does not prove compatibility with every client system.
Shadyy's relevant fit is a discussion about custom automation, AI employees or business software that a partner can brand and sell. This is a confirmed offer category, not evidence of a multi-tenant dashboard, self-service billing or a tested connector library. Request a demonstration of the exact solution before promising it to a client.
Choose by the work your agency wants to own
Evaluate a platform first if your clients' needs fit its features and your team wants to configure and operate a repeatable service. Check account separation, branding controls, usage limits and client access during a trial.
Evaluate a delivery partner if the project requires a specific workflow across existing systems, or your team wants another provider to perform the agreed build. A custom engagement still needs a clear brief and acceptance process; it is not a promise that every requested feature is feasible.
Neither model removes the agency's responsibility to set realistic client expectations. Ask who answers the client's first support request, who can access their data and who pays when usage rises.
Compare a workflow rather than a feature label
Consider a hypothetical lead-qualification service: collect an enquiry, summarise the need, route it to a sales owner and prepare a follow-up for approval. For each option, request a demonstration that uses the same approved sample records.
Check whether required fields reach the actual destination, duplicate enquiries avoid duplicate actions, uncertain answers reach a person and rejected drafts remain unsent. Ask how failures are recorded and whether a retry can repeat a customer-facing action.
Treat this as an evaluation brief, not a claim that every provider already supports the workflow. No hands-on cross-provider test was available. Shadyy's specific integrations and any additional development must be established in the proposal.
Calculate recurring margin after delivery costs
Recurring client billing is revenue, not profit. Compare platform or supplier fees, model and messaging usage, implementation effort, customer support, monitoring, maintenance and refunds against what you charge.
For a subscription, model the expected number of clients and usage, including overages and add-ons. For a custom build, separate one-time implementation from recurring support and operating costs. Do not assume maintenance includes new features.
Before you sell, agree the branding rights, customer ownership, access controls, support escalation, response commitments and handover or exit arrangements. Ask for an implementation estimate tied to the actual scope; this review does not establish comparable delivery times.
Discuss a white-label solution with Shadyy
Bring one client brief, the systems involved and the service your agency wants to sell. Discuss which parts Shadyy would deliver, which parts your team would own and how branding, support and commercial terms would work.
Request a white-label partnership discussion about branding, delivery and resale arrangements.