Marketing Automation Migration Planning | Shadyy AI
Moving platforms can lose exclusions, field meanings and important sequence state.
Moving platforms can lose exclusions, field meanings and important sequence state. Discuss scope and implementation with Shadyy AI.
The workflow to evaluate
Moving platforms can lose exclusions, field meanings and important sequence state. Shadyy AI can discuss a custom engagement around this process. Start with a bounded task, the person accountable for it and the outcome that person needs to review.
Information and access to prepare
An inventory of workflows, fields, templates, audience rules and source and target platforms. Use synthetic or appropriately authorised examples during evaluation. Identify the source of truth and the actions that require approval; do not send credentials through the enquiry form.
Define the deliverable
A scoped migration plan with mappings, test cases, cutover decisions and rollback criteria. Agree which parts are working functionality, which are simulated for evaluation and which require custom development. A listed use case does not imply a prebuilt connector or a ready-made subscription.
An acceptance check worth running
Test contacts already partway through a sequence and prevent duplicate sends during transition. This is a proposed test scenario, not a report of a completed product test or customer result. Include ordinary cases and exceptions in the acceptance criteria.
Scope, cost and ongoing ownership
Confirm the platforms, permissions, volumes, review steps and implementation responsibilities in a written proposal. Price, timing, account ownership and ongoing support depend on that scope. For platform migration, audits or specialist connections, first confirm feasibility and available delivery arrangements.
Discuss your marketing workflow
Share your business context, current tools and the decisions you need to make. Confirm fit, scope and responsibilities before committing to a project.